BIRKEN TREE LAUNCHES CROWDFUNDING CAMPAIGN TO EXPAND HEALTHY PRODUCT RANGE
Birken Tree, the first and only home-grown producer of commercial Birchwater in the UK, has launched a crowdfunding campaign to help fund its plans to expand its healthy product range from sustainably managed native Birch trees in Perthshire.
Husband and wife co-founders, Rob and Gabrielle, set up Birken Tree in 2018 when they became aware of the scale of the international Birchwater market and discovered that all production of Birchwater came from overseas, despite the huge presence of Birch trees in Scotland.
With their combination of backgrounds in forestry and healing, they wanted to share the significant health benefits of Birchwater more widely in the UK and put Scotland on the international Birchwater map.
After a successful first year, Birken Tree would now love to develop Birchwater further and expand its product range, allowing it to provide not only physical health benefits, but also future employment, education and innovative ideas for a more sustainable future.
Explaining their crowd funding campaign, Rob and Gabrielle said,
“We are so proud that we have been able to revive this ancestral Scottish tradition and unlock the huge potential that these native Birch trees can offer. We have injected so much energy, enthusiasm and money into our business - but now we need help to take it further. The success of our crowdfunding campaign is absolutely key to our future growth.
“If we are able to raise the amount we are seeking, we can launch our new product range, including a sparkling version of our Birch water, as well as two naturally flavoured variants: A Wild Cranberry and Blueberry base and a Meadowsweet base.
“It will also enable us to reach the wider UK market, contribute significantly to the rural economy and get to the point where our Birchwater can strongly compete with the international imported versions.
“Our crowdfunding campaign truly reflects Birkin Tree’s ethos of involving communities and collaborations in our project. We’ve been so grateful for all the support we’ve received so far and hope that this campaign will encourage more people to get behind us and play an active part in the use and conservation of our native Birch woodlands,” they added.
To find out more and to support Birken Tree, please visit their crowdfunding page:
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