Scotland’s Best Hotels Top The Billing At Luxury Travel Awards
Scotland’s best hotels have been recognised as world leaders by the travel industry’s top awards. The annual Best of the Best Awards recognises the top 50 hotels and figures in the hospitality industry, and this year The Balmoral, a Rocco Forte Hotel in Edinburgh, Gleneagles in Perthshire and The Fife Arms in The Highlands have all been recognised in their respective categories.
Nominated as Hotel of the Year, The Balmoral features in an esteemed list of only five hotels in the world including Edinburgh, The Balmoral is renowned for combining the best of Scottish hospitality with timeless glamour; its landmark clock tower awarding it true icon status.
Scotland’s most iconic country hotel and sporting estate, Gleneagles, is celebrated in the Best Family Programme category, acknowledging the breadth of the hotel’s family leisure offering and its ethos that young guests should be able to experience almost everything the adults can enjoy.
The Flying Stag at The Fife Arms meanwhile puts Braemar in the Highlands firmly on the luxury hotel map with its nomination for Best Bar. An integral part of the original Victorian hotel, the bar has been reimagined and re-named with the local community very much in mind, where, ever since the hotel opened in December 2018, locals rub shoulders with visitors. A series of specially commissioned portraits of Braemar’s residents - “Characters of Braemar” hangs on the walls, alongside a collection of equally evocative black and white photos of the Braemar Gathering by a local photographer.
Featuring across the three categories, Scotland is one of the most nominated countries – flying the flag for Scottish hospitality at its best. “Scotland offers unforgettable travel experiences with a warmth of welcome which is world renowned,” says Malcolm Roughead, Chief Executive of national tourism organisation VisitScotland. “This hat-trick of nominations reflects the strength and depth of Scotland’s position in international luxury travel and is testament to the work of our industry in adapting to the ever-changing demands of visitors.”
Virtuoso, the leading global network of travel agencies, specialises in luxury and experiential travel. Known for creating bespoke trips for clients, including VIP experiences and perks, the awards are considered the gold stamp of the travel industry. Their network is currently casting votes for their favourite properties. The winners of each of the ten distinct categories will be announced at a ceremony at the Bellagio Hotel in Las Vegas on 14th August.
The nominees are all part of the organisation’s Virtuoso Hotels & Resorts program, which includes over 1,300 luxury properties in more than 100 countries.